
Chapter 5: Analyzing Case Study Evidence
You will need to have clarified the reasons for defining the initial codes or subsequent codes, as we as connecting them to your original research design. In what ways do the codes or concepts accurately reflect the meaning of the retrieved words and phrases and why?
A helpful starting point is to “play” with your data:
· Putting information into different arrays
· Making a matrix of categories and placing the evidence within such categories
· Creating data displays-flowcharts and other graphics for examining the data
· Tabulating the frequency of different events
· Examining the complexity of such tabulations and their relationships by calculating second order numbers such as means and variances
· Putting information in chronological order or using some other temporal scheme
All empirical research studies have a “story” to tell.
The needed analytic strategy is your guide to crafting this story, and only rarely will your data do the crafting for you.
Four General Strategies:
Relying on theoretical propositions
The first and most preferred strategy is to follow the theoretical propositions that led to your case study.
Clearly the proposition helps to focus attention on certain data and to ignore other data. A good test is to decide what data you might cite if you only had 5 minutes to defend a proposition in your case study.
Developing a case description
The ideas for your framework should come from your initial review of literature, which may have revealed gaps or topics of interest to you, spurring your interest in doing a case study.
Another suggestion is to note the structure of existing case studies.
Using both qualitative and quantitative data
The quantitative data may have been relevant to your case stuffy for at least two reasons:
1. The data may cover the behavior or events that your case study is trying to explaining—typically the “outcomes” in an evaluative case study.
2. The data may be related to an embedded unit of analysis within your broader case study.
Examining rival explanations
Being aware (ahead of time) of this direct rival, your case study data collection should then have included attempts to collect evidence about the possible “other influences.” Furthermore, you should have pursued your data collection about them vigorously—as if you were in fact trying to prove the potency of the other influences rather than rejecting them. Then, if you had found insufficient evidence, you would less likely be accused of stacking the deck in favor of the original hypothesis.



